The standard for care for partial-thickness burns is to excise the damaged tissue and, depending on several factors, graft new skin over it or pack the wound and allow it to heal by secondary intention. That means from the outside in and the bottom up. Keeps the scar from contracting and it looks better, but it takes longer to heal. Either way, branding someone only works if they do not recieve prompt and appropiate medical attention. Even if it is initially successful, the scar tissue can later be excised, if the person is willing.

I take it you heard?